Best SEO Practices for Your Instagram Page

Instagram is an amazing and wonderful visual platform that helped a lot of brands to increase their business and make it much more popular. As an Instagram brand owner, influencer, creator or marketer, we are sure that you would like to get much more visibility and traffic on Instagram. Also, people will find your page much easier than the others. 

It is not as amazing as reaching your desire on Instagram, attracting the right audience and getting a good engagement rate that will help your business to grow and successfully market your content. 

Why optimize your Instagram page for search engines?

Applying Search Engine Optimization (SEO) will not only make you more sales, it also comes with several other benefits. 

You should keep in mind that the social media network makes it difficult to optimize your profile for search engines. Apart from the fact that a lot of individuals who use Instagram are not interested in promoting their profile beyond Instagram, Instagram also doesn't make optimization on search engines any easier.

And here comes the question about how you can get your Instagram profile to pop up on Google search results? How can you get your pictures on Google Images? While Instagram blocks search engines from indexing your Instagram images, your profile can still be indexed.

Because of Instagram’s strict algorithm, it is quite difficult for you to get additional traffic to your Instagram account from search results. Driving traffic to your Instagram page via SEO is still possible, here's how.

How to optimize your Instagram account for search engines?

The best thing about SEO is that you should know that it doesn't take a lot of time to learn, practice and implement it. The below are the main reasons why you should know and use Instagram optimization.

• Never set your account to private

Having your Instagram page Public is one of the most important things for SEO. For Instagram page optimization, having a private account on Instagram is a thing that you must avoid at all costs. If You desire more visibility on Instagram, especially if you want to be much more accessible to the public, making your Instagram account private is the last thing that you are thinking about. To make sure that you are accessible, you can just double-check by going to your settings and make sure that your Instagram account is set to public not private. 

• Use your main keywords in your Instagram name

When it comes to SEO, everyone should know the importance of keywords. SEO cannot be good without relevant keywords that will definitely work. Implementing this strategy is not that hard, you just need to include your main keywords in your Instagram username and name. 

In case you do not know what should be the right keywords, just ask yourself the following questions : When people search for you/your brand on the internet, what do you want to be projected in their minds? What does your brand represent? 

After answering these questions, you can easily find and include the exact keywords you want people to recognize. 

Here is an example: if you run a brand for clothes, do not forget to include the keyword “clothes” in your Instagram name. And then, feel free to come up with creative ways to include your keywords. In case you already have a name but it doesn’t reflect your target keyword, we suggest you edit your profile and update the name. 

• Make your bio be straight to the point

Having a good biography was never overemphasized. The need for a specific and concise Instagram bio is something that cannot be stressed enough. An exact bio works hand-in-hand with SEO. It is one of the best ways to optimize your Instagram account for search engines through your bio. 

Instagram gives you a maximum of 150 characters to talk about your business/brand. It means that you must be intentional about what you put out there and about what. A good advice is to use hashtags with the right keywords in your bio and ensure that these hashtags are very appropriate to your brand. There are a lot of users that have benefited greatly from using hashtags. 

Make sure that your bio includes what you do and what your Instagram page is about. You can also describe your business/brand or services you provide. In case you have a website , it is pretty welcomed to include the URL in your bio. 

• Link to your Instagram posts

Once you post a piece of content, you can always copy the link to share on other platforms as well. This is another step that you should pay attention to. It won’t only help you to drive more traffic to your Instagram page, it will also help you to gain more visibility and reach a bigger audience. 

You could also use your Instagram pictures on other websites or blogs, this is where your copied link comes in handy. Never forget to link your Instagram posts every chance you get. 

• Use captions

Another welcomed way to make your Instagram page SEO-friedly is through your captions. It is very important to make your captions explain what your posts represent, as well as your type of business or brand. Try to use the right combinations of keywords and hashtags, be clear and accurate to your Instagram page’s type. Keywords and hashtags will make the search process much easier and faster. 

Search Engine Optimization (SEO) for your Instagram page is just as important as SEO for your website. Following the instructions that are mentioned above, your Instagram will definitely get popular and will increase your visibility and engagement rate. It will help you to make people much easier to discover you and your brand/business on Instagram and other search engines.