Instagram Engagement Rate Calculator

The tools below are not official Instagram tools and not in any way associated or endorsed by Instagram. This tool was developed to provide earning potential guidelines to influencers.

*This estimate is based on your 20 most recent posts
Average Engagement Rate on Instagram based on Number of Followers
<2000 10.70%
2k - 5k 6%
5k - 10k 4.90%
10k - 25k 3.60%
25k - 50k 3.10%
50k - 75k 2.60%
75k - 100k 2.50%
100k - 150k 2.50%
150k - 250k 2.40%
250k - 500k 2.90%
500k - 1M 2.30%
1M+ 1.50%