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Reasons of loosing Instagram Followers


We are sure that you have put a lot of time and effort into building a perfect Instagram Account. An account that has a huge community and not only. It becomes very painful and sad when you are losing your community, your auditory that serves as your accounts heart. In case you are losing followers you must take action and fix it as soon as possible. Your followers are likely leaving for a particular reason. Go over some common reasons and then make changes as needed. You might not be able to get those followers back, but you can avoid losing additional followers if you make these changes. Then, you can attract new followers and grow your account once again.

Your Account Is too Promotional

A lot of people are using Instagram as a marketing tool, which is a pretty convenient place to buy and sell services/products. You should be careful not to be too promotional on Instagram, these might lose the interest of your followers and you face a huge drop. People get annoyed when brands share only promotional posts and do not stick around for long to find out if the company changes its way. There is a general rule which says that you should have no more than 20% of promotional posts of your content on Instagram. Also, when you promote your products or brand make sure it is done in a way that provides you some value. Otherwise, people will hit the unfollow button and find a new brand to follow.


Your content is not living up the Audience Expectations

When people are following you , they do this because of their expectations. They are waiting for you to deliver a specific content. If you do not post the consent that will meet your followers expectations, there is a big probability that they will no longer follow your account. First of all, determine what your theme is and then proceed with it. Meeting your followers' expectations will definitely keep them around you for a long time.  

Your content looks the same

You need to stand with a theme on Instagram, but it doesn't mean that all your posts shared on instagram should look the same. Everytime when trying to post something on Instagram try to keep it different from preview posts. Your followers might get bored by posting images that look the same way. Eventually, they’ll unfollow your account so they won’t have to sift through the same content day in and day out. You need to mix it up while staying within your theme. This isn’t nearly as difficult as it sounds.

You post too often or not enough

If you do not post very often on your Instagram account , your followers might forget about your existence. 

On the other hand, if you post too often your followers might get annoyed and unfollow you as well. Post everyday but try not to post more than 3 times per day. You can spam your followers' feeds and it is creating a discomfort situation. If you are maintaining it, your followers will definitely remain and support you and your business/brand. 

You don't have social proof

Without social proof, people will start thinking and guessing whether to follow you or not. Social proof such as Instagram Likes tells that your account is popular and emits value. It is very welcomed to buy Instagram Likes for your social proof, these are building it and making it much more trustable. That will make it easier to attract organic likes while also holding onto your current Instagram followers. Plus, social proof will also help you attract additional followers, thus boosting your presence on Instagram.


You Don’t Engage With Your Followers

Unless the account belongs to a major celebrity, people expect some level of engagement from Instagram users. If you don’t engage with your followers, they might feel slighted and choose to unfollow your account. Make sure you engage and form connections on the social media network. If you do, you’ll have much more success at keeping your followers. You can find out our post about UGC (User Generated Content) and take some ideas . 

You Post Low-quality Photographs

Quality matters on Instagram. People might give you a pass if you post one or two low-quality photos, but if it becomes a habit, you’ll end up losing followers. Choose your photos wisely, and edit them as needed. It takes a bit more time to post high-quality photos, but it’s well worth it when you keep your followers happy. 

You Don’t Create Engaging Captions

Far too many Instagram users treat captions as afterthoughts. Sure, they add captions, but they put little thought into the process. You will have a hard time maintaining an audience if you don’t post engaging captions. The captions should compel people to like and comment on your posts and make them want to stick around to see what you come up with next. 


Your Competition Is Winning

If you’re losing a ton of followers, look at other Instagram pages in your niche. Are these pages doing a better job of serving your audience? If so, that could be the reason you’re losing so many followers. While you don’t want to copy your competition, you can take a page out of their playbook. Incorporate some of their strategies, only find a way to do it better. Then, you can attract and keep followers. You might even pull some followers away from your top competitors. 

Put Your Plan Into Action Today

Don’t wait to make changes to your account. With the right adjustments, you can keep the followers you have while attracting more, so you should start today. Begin with something simple, such as buying Instagram likes to build social proof. Then, check your posting strategy and more so you can keep your followers happy while reaching more people.


2 years ago
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