As you already know, Instagram users are sharing, reading and paying attention to the content that is reviewed and discussed by accounts. This represents the main reason Instagram comments number on your posts really matters. You can take considerable advantage of sharing the desired information related to your products if you are using an Instagram business account. After you post the content on a particular topic on the page, people will start to comment on the publication which, consequently, will be seen by followers of the accounts that commented and this cycle keeps going. In turn, your post will reach the right audience and will be seen by new accounts.