Top Instagram Trends for 2021
Instagram is constantly implementing new features in order to improve its users’ experience. Consequently, 2021 promises to be a favourable year for Instagram business accounts that are trying to develop their brand’s recognition through Instagram.
From the point of view of a well known marketer, long-seller author, founder and host of numerous SMM seminars, advertisements made bloggers is an important tool for promoting a product and brand, which is currently not fully used. But in 2021, when both companies and Instagram realize it, the whole algorithm will be improved. Do not hesitate to boost Instagram account now in order to take advantage of 2021’s changes.
Instagram Trend: Thematic content
According to various studies made by American marketers: influencers and brands are gaining more Instagram followers by posting natural and honest content for their audience. The more authentic the post looks like, the more users express their interest for it.
This approach can be used for advertisements with a social bias. Followers need to feel a connection between the brand’s mission and their vision. In such a situation, the balance between the authenticity and promoted value of the Instagram posts will be visible and it will gain considerable success.
Instagram Trend: Influencers
You already know that iconic personalities have a big impact on Instagram users. A huge number of Instagram users frequently follow the celebrities’ life: what they buy, what they wear, where they rest.
According to Jenny Chang, it is not necessary to attract only famous people to advertise a brand. However, nano or micro influencers with more than 100k Instagram followers can get more attention from their target audience, this is why we offer you to buy Instagram followers from us.
Instagram Trend: World problems
As it turned out, most Instagram users do not perceive this social platform only as a social means for communication, but a way to display their position in relation to serious problems like: ecology, social projects and culture.
American marketer Jenny Chang, who specialises in software research, believes that Instagrammers support those companies whose activities match their understanding of the global problem.
According to the results of the research, in recent years, users are more and more involved in the dialogues about climate change, the racism issues, violence in all of its manifestations and others. Users will support a company that has taken on an important, from their point of view, social mission. They will be friendly to a brand that shares similar values. If a brand is associated with a good social image, the number of people choosing it will grow.
For a business brand, social responsibility is important, as Instagram followers are interested in the company's support in planetary problems’ solving. People will associate the company not only with the product being sold, but also with certain work for the benefit of humanity.
Instagram Trend: Hashtags
Instagram hashtags increase the accessibility of your content though Instagram searching means. To increase the audience, a complex of targeted tags should be used. But you should not assign keywords or phrases that do not correspond to the content, this is perceived by users as spam, and forms a negative brand image.
In 2021, they will remain at the peak of their search interests. The American company Social Media Examiner noted that this tool helps to find the target user. Up to 30 hashtags are allowed, at the moment, on any post. The correct identification and application of the tags is mandatory for use in 2021.
Instagram Trend: Augmented reality
You can already create your own masks on Instagram. A year ago, the head of the SMM department of the 1PS service, predicted that the process of using AR mechanisms would begin to develop rapidly in 2020. But it has slowed down due to external factors, so experts predict its development in 2021.
The sooner you start using new tools, the higher the return and the more users you can attract. Do not waste your time and increase Instagram now with us.
Instagram Trend: Stories
Almost all of the experts are confirming the fact that Instagram stories will develop seriously in the future. Advertising costs for this tool are growing exponentially. Instagram stories are viewed by over 600 million people a day.
This tool increases the reach of your target audience. The stories will help the user assess the professionalism of the company's staff. According to Damir Khalilov, stickers and interactive functionality increase the engagement of social network users. Moreover, he believes that this format will continue to evolve and will increase its audience reach in 2021.
Instagram Trend: E-commerce
The development of the Instagram shopping service will make it possible to make purchases without leaving the social network. Already in 2020, you can post a product announcement and a price tag on Instagram. In 2021, it will be possible to purchase goods on Instagram with one click.
Experts predict that in 2-3 years social network services will partially replace online stores.
Instagram Trend: Text content
Today, information posted on Instagram cannot exceed 2,200 characters. This amount is small for a fully-integrated advertising text .
Experts predict that already in 2021 Instagram will allow to post full-fledged long reads, reviews, ratings in the main feed. According to his forecasts, the Instagram account will resemble a landing page or website.
By creating the ability to post full-fledged content, an Instagram account can replace a landing page. All other information - current offers, videos - will be transferred to stories.
Make way for 2021! May the New Year bring you joy, beautiful moments and peace. We appreciate you for being here with us though all this interesting 2020 year.
Lets take notes from the article, and make the 2021 great!