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Secrets to a Successful Instagram Account in 2022


Day by day the world is changing in a better way. The same process applies for social media too, especially for Instagram. While it is changing its features and tools, as an Instagram business owner you should know that your strategy should change as well.  Do you still getting to grips to do with Reels? Yet to try out Instagram Collabs? Unsure what to do with Guides? Well, note that you are not the only one. Instagram has rolled out tons of features over the la 12 months, making almost impossible to know where to focus your efforts for yer best results.  With all these , this year we recommend you to take a more scientific approach to you Instagram strategy - pairing key objectives with the features and tactics needed to help you achieve them. 

Below is represented the tree-part formula for Instagram Success in 2022:

1. Reach new audience: Reels + Collabs + Carousels

2. Convert to Followers: Profile Bio + Highlights + Grid Aesthetic

3. Build Community: Stories + Comments + Relatable Memes


# Reaching new audiences on Instagram

If you take is serious and want to work harder on your Instagram strategy, the first step is to focus on reaching new audiences. There are a lot of features, as well as tactics that you can use to increase your reach on Instagram which is super amazing. 

Instagram tactics for reaching new audiences:

- Instagram Collabs

Țap into new audiences by co-authoring a feed post or Reel with another IG user

- Instagram Reels

Share Reels that align with your niche to reach new audiences via Instagram’s suggested content feed. Try to post them often. You can include relevant hashtag in your captions, it will help you with the Instagram Reels algorithm to categorise your content. 

- Instagram Carousel posts

The perfect format to share an educational content are the Carousel posts. They are super shareable and can go from step by step guides to personalised recommendations. Is very important to notice that the more shares you have, the greater reach is. 

- Giveaways

Who doesn’t like gifts and free stuf? Well, hosting a giveaway is a real fast-pass for boosting reach, especially when the entry requirements include tagging friends or sharing post on stories. 


# Convert Profile visitors into Instagram Followers

Once ou have successfully reached new audiences on Instagram, the best step is to convert them into followers. Here are 4 tactics to convert visitors to your profile into followers.

Instagram tactics fo converting visitors into followers:

- Profile picture and bio

A well-crafted profile bio and picture tells your audience what you are all about - it is the sign above your shop door that encourages people to walk in.

- Content niche

If you have a clear and consistent niche, it will convince visitors that your content is aligned with their interests. The more obvious your niche is, the more likely people will follow your account. 

- Stories highlights

Instagram Stories Highlights are the right at the top of your Instagram profile, making them great for giving a quick preview of what your day-to-day content is all about. It is very important to make sure that your highlights are up to date, reflect your main content themes, and visually support your brand.

- Feed aesthetic

First impression is very important and count! Organising a grid that clearly showcases your content themes and values is still one of the best ways to convert visitors to followers.


# Build community on Instagram

The final part of for Instagram success is to cultivate a strong and engaged community. Once you have successfully reached new users and converted them into followers, you must work on making sure that they stay with you. You must keep them.

It is very important to understand that the more engaged your audience is, the stronger your profile will be. It is the perfect way for growth. 

Instagram tactics for community building:

- Instagram stories

Stories represent the short videos that are available for 24h. They are designed to be informal and interactive which make them the perfect channel for conversational content. Use interactive stickers (such as polls and emoji sliders) to entice as many engagements as possible, and show up on camera to help humanize your brand. Experiment with Close Friends lists to serve exclusive content to hyper-engaged users.

- Comments

Comments: When it comes to fostering community, listening is just as important as speaking. Take time to reply to comments and encourage conversations – add a call to action to your Instagram captions and use the Pinned Comments feature to help shape the dialogue.

- Instagram Live

Live broadcasts are direct and unedited, making them the perfect channel to connect with your audience on a more personal level. Plus, you can now schedule Instagram Lives, which is great for building hype and boosting view counts.

- Memes

If you still think memes are reserved for joke accounts, think again. In 2022, memes are key for connecting with your community and generating engagement.

- Guides

Instagram Guides is a relatively underused tool in the Instagram arsenal, but one that is great for community building. Guides can be used to provide a valuable service to your community – from travel guides and product picks, to curated lists of educational posts.

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