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Instagram Feed Ideas to keep your IG look cool

Have you ever thought how important is your Instagram feed? Well, it is very important as it's the first thing that people pay attention to when navigating your Instagram page. Besides that they pay attention to how it looks, what is the structure and of course, the colors. 

The feed also forms and describes your brand’s story. It can send messages in a better way than words, captions or stories. 

People scroll down and create their impression about a brand based on the feed itself by answering on following questions:

- What is the brand theme?

- What is its message ?

- How are impressions formed?

All these people can become your Instagram Followers and can make you popular not only by your products/services, but also by you taste. If your posts are made with taste you'll get thousands of Instagram Likes, Instagram Comments, Instagram Views , all these increasing your engagement rate.


For some users/brands , creating a good Instagram Feed is a challenge. Choosing the color, elements and even the content is really hard. 

There are thousands of creative feed ideas and millions of accounts with creative feed schemes that you can follow and apply. You can just do research and start updating/changing your Instagram feed and getting Instagram Followers

In this article we provide you a few Feed Ideas that will help you to create a cool and attractive Instagram account. This way your account becomes eye-catching, shiny and popular due to number of insta-likes, insta-comments that you'll get.

Find your Instagram Aesthetic

All cool Instagram Feeds have in common one main thing - consistent themes and filters. Some of the accounts use one or two filters, even the photos are edited in the same way. All of them have the same amount of brightness, contrast, saturation, exposure etc. 

Let’s take a look on some examples of Instagram Aesthetic:

- Minimalist

Minimalism is one of the most popular Instagram feed ideas that gets hundreds of Instagram Likes. It is organised and pleasant to watch. Even though it looks simple, the sent messages and ideas are very complicated. 

By sticking to a minimalistic style, you are able to showcase your products in a neat and pristine way. If you check accounts that have a minimalistic theme. you'll see how many Instagram Followers these have and how popular they are. 


- Bold and Vibrant

Using a bold and vibrant feed is a good way to win people attention and to get Instagram Likes, Instagram Followers and Instagram Comments. Having a bright color scheme is great if you want to achieve a fun, cheerful and youthful look and feel.

- Monochrome

Monochrome feed is very rarely used, but still cool and beautiful looking. It is always in style and your feed will definitely stand out. 

This is perfect for brands with a classic personality. The contrast between the colors can also highlight more details on the photos.


- Pastel

There are a lot of instagrammers that love pastel-themed feeds.  

A pastel theme can brighten up your feed and give life to it. They’re also a bit minimalist but vibrant, so they do a great job of highlighting the subject of a photo. This way your account will get hundreds of Instagram Likes and Instagram Followers.


Choose your Brand’s Color

Another way that keeps you account shine and cool is your brand’s core colors prominent. Every photo should feature 1 or 2 of your core colors. It can be difficult to make this happen if your products don’t have your brand’s core colors. But if you use consistent colored filters, or if you can think outside the box, you’ll be set.

You can also create your own logo and experiment with your product’s packaging. This way, your product’s look and feel will embody your brand.


Highlight your Brand’s Identity

A way that can make your feed standout is - brand identity.

Determine the qualities and characteristics that represent your products and services. Define your brand’s personality and create posts that make it clear. You can also think of props and objects that can represent your brand.

Experiment with Grid Layouts

For most users, the grid layout of Instagram is often left ignored. But for aesthetic-driven users, grid layouts are the key to creating a great feed.

- Puzzle Layout

The puzzle layout is one of the most challenging Instagram feed ideas to maintain. It splits a single image into multiple images. After that, each split image is posted to recreate its larger version.


- Rainbow Feed

If you don’t want to stick to your brand’s core colors, then you can take advantage of the rainbow feed. Basically, the main colors in the feed change as you scroll down.

- Checkerboard Feed

A checkerboard is when every other photo has a similar background or color scheme. Some alternate between lighter and darker backgrounds. Others alternate the usual photos with quotes.


Play with words

What to do if you are not into the typical travel, food or lifestyle niche like most brands on Instagram? Well, you don’t have to worry about it!

You can use text in visuals and play with words to get your brand’s message across.

Try to post motivational quotes and inspiring messages that will attract more Instagram Followers. This strategy is often best suited for B2B’s or non-profit organizations.

Choose an image and add some words on it changing the size, color, font and other criterias. 

Use Illustrations

In case you get tired of posting product photos and you want to spice things up? Let’s say, you are tired of posting varied photos of the pizza you sell every week or any other products.

Here comes the question of why not try to create product illustrations with a surprising twist?

You can create cool, funny and attractive illustrations based on services you provide, just add some elements that make it more interesting and eye-catching.  


Choose borders and Stick to it

Besides all those mentioned above, you can add borders to your posts, making them look more aesthetic and it is not hard at all. 

Here are two border ideas that you could implement in your Instagram Account :

- White borders

If you’d like to keep your account simple and attractive at the same time, then white borders is what you need. You can choose any photo, playing with colors and just add a white frame on it. 

- Rectangular borders

This type of border will definitely stand out.

It is perfect if you want your feed to appear elegant and sophisticated. Not only does it make your feed appear clean, but it can also highlight certain details in a photo.

The white space can also improve a viewer’s experience. It makes the photos easy on the eyes and makes it appear clean and accessible.


Choosing between the best Instagram feed ideas is a must if you want to make it big on Instagram. As viewers create their first impression via the feed, you need to plan how it would look like. 

- What are the filters you’ll use?

- What’ll be its look and feel?

It might be a challenge if you are not a photography or design expert, but it is not a problem. There are always ways out of these situations. 

Following the above ideas you'll have success and your business might grow up by increasing your engagement rate

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