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20 of Instagram’s Highest Paid Stars


Instagram became one of the most popular social media networks used by marketers to connect and interact with their audience. It is also the most popular social network for most influencer marketing platforms, with many influencers in different niches and more emerging each day. Almost all brands and marketers have, at some point, worked with an influencer or have plans to. And, most prefer working with smaller influencers who are more authentic and affordable. However, if you have a large enough budget and want to reach millions of people via just one post, then celebrities are your best bet. No one can beat the power and influence of a celebrity or match their follower bases. 

Here's a list of the top highest-earning celebrities and influencers on Instagram with whom you can collaborate to reach millions of people.


20 of the Highest Paid Instagram Stars in 2022:

1. Cristiano Ronaldo

Estimated Average Price Per Post - $619,497 - $1M

Cristiano Ronaldo is one of the most popular football players in the world that was born in Portugal. For all those who don’t know about sports, he plays as a forward for Premier League club Manchester United and captains the Portugal national team.

For brand endorsements for any sports brand, Ronaldo is the dream celebrity and he is doing it very well. Unlike other celebrities who often just mention a brand and don’t even bother to write a caption, he actually does a good job. 


2. Dwayne Johnson

Estimated Average Price Per Post - $504,790 - $841,317

Dwayne, also known as, “The Rock,” is a Hollywood actor who first gained popularity as a wrestler in the TV show called WWE. He is known for his solid build and is mostly seen in action movies. That makes him a perfect celebrity influencer for health and fitness brands.

3. Ariana Grande

Estimated Average Price Per Post - $500,077 - $833,461

Ariana is an American singer, songwriter, and actress. Her recent single, “Thank You, Next,” has been on almost all prominent music billboards worldwide. This has made her very popular and rise to the second position among the highest-earning Instagrammers of 2019.

She has a big audience on Instagram and of her mention can help you reach her 165 million followers.

4. Kylie Jenner

Estimated Average Price Per Post - $491,789 - $819,648

Kylie is the owner of the beauty brand, Kylie Cosmetics, and is one of the most influential people in the beauty industry. She belongs to the popular Jenner-Kardashian clan of “Keeping up with the Kardashians” fame. The entire extended family rose to fame because of that show, but each has their own set of accomplishments. Kylie is a celebrity influencer who charges over a million dollars per post and is mostly seen endorsing luxury fashion and beauty brands. 

5. Selena Gomez

Estimated Average Price Per Post - $483,972 - $806,620

Selena Gomez is a popular Spanish singer and actress. She has a huge fan following worldwide. Selena has a massive follower base on Instagram and has been among the most popular Instagrammers for years. She breaks the norm that celebrities don’t get high engagement rates on their posts and gets an average of 1.41% engagement rate on her Instagram posts. She is often seen endorsing fashion, lifestyle, and beauty brands. 


6. Kim Kardashian

Estimated Average Price Per Post - $469,076 - $781,793

Kim Kardashian is another celebrity who rose to fame after being featured in a TV series based on her family. She just launched her cosmetics brand, KKW beauty, following after the footsteps of her half-sister, Kylie Jenner. Kim is very popular on social media and consistently has media attention and gets both good and bad publicity. 

7. Leo Messi

Estimated Average Price Per Post - $459,340 - $765,567

Lionel Messi is an Argentine professional footballer. He is one of the most popular footballers of all time. He plays forward both for Argentina’s national team and the Spanish club, Barcelona. He has done several brand endorsements, not limited to brands in the sports and fitness categories. 

8. Beyonce Knowles

Estimated Average Price Per Post - $383,813 - $639,689

Beyonce is a very popular singer and actress. Earlier she was a part of the famous band “Destiny’s Child.” Beyonce is one of the most popular singers in the world and has sold over 100 million records worldwide. Netflix launched a film about her life, and she promoted it on her Instagram page. 

9. Justin Bieber

Estimated Average Price Per Post - $363,471 - $605,786

Justin Bieber is a popular Canadian singer who has made it to the list, primarily because of his massive fan following. He has a global fan base and that makes him coveted for brands who want to reach that audience.


10. Kendall Jenner

Estimated Average Price Per Post - $345,944 - $576,574

Kendall Jenner is the sister of Kylie Jenner and a part of the Jenner-Kardashian family. She also features in the TV series, “Keeping up with the Kardashians,” which is based on this family. She is a model who has worked with several popular companies like Victoria’s Secret and Estee Lauder. Her popularity and a huge social media follower base keep landing her paid collaboration opportunities. 

11. Taylor Swift

Estimated Average Price Per Post - $333,806 - $556,344

Taylor Swift is an American singer and songwriter with a global fan base. She is one of the highest-selling artists of all time and has several record-breaking singles. She has received 10 Grammys, one Emmy, 12 Country Music Association Awards, and 23 Billboard Music Awards.

12. Jennifer Lopez

Estimated Average Price Per Post - $328,536 - $547,559

Jennifer Lopez, often called J.Lo, is an American actress, singer, dancer, fashion designer, producer, and businesswoman. In 1997, she became the first Latin actress to earn over $US1 million for a film and established herself as the highest-paid Latin actress in Hollywood. She has also tasted success in the music industry and became the first woman to have a number one album and film in the same week in 2001. Jennifer Lopez fronts multiple fashion labels, recently adding American denim brand Guess to her roster. 


13. Khloe Kardashian

Estimated Average Price Per Post - $328,536 - $547,559

Khloe Is another businesswoman and socialite from the Jenner-Kardashian clan. She co-founded an apparel brand called Good American. She is also involved with Kylie’s beauty brand and often designs several collections and fragrances.

14. Neymar da Silva

Estimated Average Price Per Post - $307,956 - $513,261

Neymar is a Brazilian footballer who plays forward for the Brazil national team and the French club, Paris Saint-Germain. He is a recent phenomenon and has quickly risen to fame and is now counted among the legends like Messi and Ronaldo (who are also on this list).

He is a good option for sports and fitness brands who are looking for a celebrity to endorse their brand. 

15. Nicki Minaj

Estimated Average Price Per Post - $287,562 - $479,270

Nicki Minaj is a famous rapper, singer, songwriter, model, and actress. She has won several awards for her music, including six American Music Awards, four MTV Video Music Awards, and 11 BET Awards. Nicki Minaj was nominated for 10 Grammy awards but has not won one yet. She often endorses luxury brands or simply mentions them in her Instagram posts. 


16. Virat Kohli

Estimated Average Price Per Post - $270,388 - $450,646

Virat Kohli is the current captain of the Indian cricket team. Many regard him as one of the best contemporary batsmen in the world. He plays for Delhi in domestic cricket and Royal Challengers Bangalore in the Indian Premier League (IPL).

In 2020, Forbes ranked Kohli 66th in their list of the top 100 highest-paid athletes in the world for that year, with estimated earnings of $26 million. 

17. Kourtney Kardashian

Estimated Average Price Per Post - $263,342 - $438,903

Like her sisters, Kourtney Kardashian starred in Keeping Up with the Kardashians. She is involved in the retail and fashion industries and has launched several clothing collections and fragrances. She launched a new website called Poosh in 2019.

She has made much use of her Instagram and other social accounts, endorsing products such as waist slimming pants, beauty products, Coca-Cola, and prescription drugs. She shared posts on behalf of Febreze, although many of her internet fans weren't impressed by the non-glamorous product promotion.

18. Katy Perry

Estimated Average Price Per Post - $252,371 - $420,618

Katy Perry is an American singer, songwriter, and television judge. She rose to fame in 2008 with her second album, One of the Boys. All subsequent albums have topped the U.S. Billboard 200.

She has nine U.S. Billboard Hot 100 number one singles, five Billboard Music Awards, five American Music Awards, a Brit Award, and a Juno Award. Her Super Bowl XLIX halftime show performance is the most-watched in history. Katty has learned the benefits of using Instagram Stories for marketing. That is how she teased her new Katy Perry Collection in 2017.  She still promotes shoes from her Katy Perry collection through her Instagram account.


19. Kevin Hart

Estimated Average Price Per Post - $229,360 - $382,267

Kevin Hart is an American actor, stand-up comedian, and producer. He has acted in several popular movies and TV shows including “Jumanji” and “Modern Family.” He is quite active on Instagram and has a substantial follower base.

As a celebrity, he sometimes gets the opportunity to design his own collections for different brands.

20. Miley Cyrus

Estimated Average Price Per Post - $224,296 - $373,826

Miley Ray Cyrus is an American singer-songwriter, actress, and record producer. She became a teen idol while portraying the title character of the Disney Channel television series Hannah Montana. As Hannah Montana, Miley attained two number-one and three top-ten soundtracks on the U.S. Billboard 200. She has also achieved three U.S. number-one albums in her own right, as well as three other albums in the top five. People often cite her as an example of a successful child actor-turned-singer.

She went from innocent Nickelodeon star to full pop star, and she used her Instagram account to help her re-brand. She deleted her account briefly in 2018, but it wasn't gone for long.


These are some of the highest-earning Instagrammers who have massive follower bases and are recognised worldwide. Collaborating with any of these Instagrammers can help you reach millions with a single post. So, if your goal is to reach as many people as you can, then these are the ones you should collaborate with.

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