If you are running a personal account and are searching for ways of collaboration with businesses by advertising their goods or services, you have to work on the characteristics of your posts and engage your followers into your social activity. These days, brands are looking for collaborations with influencers that will lead to substantial results. Instagram comments represent one of the indicators that will prove that you are going to drive results. Consider a situation where you have an Instagram account that has a very big audience but your posts have a law amount of Insta comments. This situation proves that followers may not be real and it is not such a good idea to choose an influencer with such metrics.