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Your Guide to Instagram Checkout


Before Instagram was an app where people shared their photos and videos with everyone. Today, Instagram has become a good place where people can sell and buy things. A lot of brands developed their business on this amazing app and increased their client base. Today selling products is a big and effective business on Instagram. Users flock to the social network to find products they want to buy. In the past, when Instagram was not as well known as today, people had to leave the site to buy them, which caused some issues and difficulties with transactions. But we know that Instagram is taking care of its users, they fixed this issue with its checkout features.

With Instagram Checkout, people can shop and buy items without even leaving the social network. Below you can find more about this feature, so you can begin using it for your account. 

How to Set Up Instagram Checkout

To have this option available you have to enable Instagram Checkout to start using this feature. Start by opening an Instagram Shop, so you can sell your products on the site. After that, enable Checkout by integrating a third-party tool such as BigCommenrce or Shopify. Of course you can also set up Checkout yourself through the Commerce Manager. 

 Once it gets enabled, you might want to make sure you get the most out of it. Let’s go over some ways you can use Checkout to better sell your product on Instagram. 


Start to create Shoppable Posts

If you are running a business on Instagram and have a shop, of course you should have enabled the Checkout feature. Once it is enabled, you can start creating shoppable posts. What does shoppable posts mean? Well, these are those types of posts that have/give the opportunity to access the product mentioned on and to buy it. They show people that brands have products for sale and can be bought right on the site. Interested people must enter their financial information the first time they use Checkout, and of course, it will be saved for additional purchases as well. 

Make Shopping Stories

Another good way to sell products on instagram is to use Instagram Stories for that. When creating stories, do not forget to add a product sticker to it. You have the opportunity to customize it to fit your story's design and theme, or, you can leave this sticker as-is. This amazing feature/sticker will help people to click on it and buy your product. We know that stories tend to get lots of views, so it is a very good opportunity to sell products. Do not forget to use this sticker. 

More Live Shopping

Beside Instagram Posts and Stories, a good opportunity that you should not miss when trying to sell products is Instagram Lives. It is an easy way to promote your products when streaming on Instagram, people can purchase through Checkout during live videos. When you are ready to film, tap on the camera icon and go to “Live”. After that, select ”Shopping” and select the product you would like to promote. When you are about to stream, click “Broadcast” to go live. You can then easily pin products to your screen so these can be seen so people could click on them and purchase through Checkout. 

Usually brands are using Live shopping to announce their new products for sale, host question and answer sessions, and demonstrate items. You can choose one of these tried-and-true methods and start to implement for your Live Shopping, or why not, come up with your own angle. 


Best Practices for Instagram Checkout

Now that you already know how to use Shopping and Checkout to sell products, it’s time to take a look at the best practices. Stick with these practices to ensure you get top-notch results.

Use Product Tags Regularly

Consistency is crucial when using Instagram Shopping and Checkout. Use product tags often so people will quickly understand that they can buy products from your page. If you only add tags here and there, you’ll miss out on sales.

Go Beyond Shopping and Checkout

Instagram Shopping and Checkout are both excellent features. However, there will be people that won’t want to buy products through Instagram. We both know that each customer is important and how hard it is to find one. That’s why you should try to provide another option for buying products for these types of customers to not lose them. Add a link to your site in your bio, and use a CTA to direct people to click on it, so they can buy your products from your website. 

Add Hashtags

Hashtags are the best technique to promote your Instagram and make it more popular. That’s why you must always add hashtags to your shoppable posts. Is very important to use the right hashtag, it will help you reach more people. That, in turn, can help you increase your sales for each post. The more people you send to Instagram Checkout, the better, so this is vital.


Promote Special Deals

People want to find great deals when browsing for products on Instagram. You can increase your reach by offering sales and great deals from time to time. You can even have a special day of the week or month for sales and deals. Then, you should see a spike in views, traffic, and sales on that special day.

Let Your Personality Shine Through

Some brands make rigid product posts that make it sound like sharing something prepared by a copywriter. The best results on Instagram are gotten by Authentic brands , so let your personality shine through. If people connect with you, they are more likely to spend their money.

Create a Visual Style

It is very important to have a consistent visual style on Instagram and your shoppable posts should be a part of that style. When people visit and navigate through your page, everything should look like it belongs. Develop and then stick with a style, so your page will be as beautiful as it is profitable.


Use User-generated Content

Another workable thing that will help you increase your sales dramatically is - UGC (User Generated Content). Get permission from the original poster and then turn the content into a shoppable post. It will be like a user review and a shoppable post in one. People trust user reviews and recommendations, so this can lead to a massive increase in sales. 

Buy Instagram Likes to Gain Exposure

If your shoppable posts aren’t getting much attention, it’s likely due to Instagram’s algorithm. It tends to bury posts that have low levels of engagement. That makes it very difficult to get the attention you need to increase your reach. You can get around this problem by purchasing real Instagram likes. Real people will like your post, and then Instagram will expand your reach. InstaShop is the best helper for you at this point, we have a lot of packages that you can choose and implement on your Instagram account. 

Start Making Money on Instagram Today

Create your shop and enable Instagram Checkout today. Start to create posts, stories and videos to promote your products. Buy Instagram Likes to increase your exposure and let the money come. Track your analytics to see how your shoppable posts perform. If you follow the best practices, you should enjoy a solid conversation rate. 



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