Why should you invest in social media?

A lot of people are asking themselves why they should invest in social media and what exactly are the benefits that they will receive from using it. Well, we are pretty sure you already use one of the social media (Instagram, Facebook, Twitter etc) and you must probably not know all the advantages of practicing them or it might be a completely new venture for you and your business.

To make it more clear for you, we decided to highlight the top 10 benefits that you could gain from using social media, especially Instagram, on a regular basis to promote your practice.

1. Gain engagement from your clients

The engagement from your clients/audience represents the biggest and the most important benefit from using social media. 

Posting interesting and engaging content regularly has always been welcomed. It will help you to appear on your client’s and their friends’ newsfeeds and will enhance the number of potential clients/followers seeing your content. 

An important part of all your social strategy are sales messages. What does it mean? Well, it means that all your posts which are designed to purely drive engagement represents the key to get a wide reach, to get a lot of followers that might become your customers and of course to gain more popularity. 

2. Deliver great customer service

Having thousands of followers on Instagram is not as simple as you think, and is not about getting them but managing and interacting with them. Providing good customer service is very important, people can feel your love, patience and thanks for their support to you. You should always respond to questions that your clients (and potential new clients) may have, try to help and guide them. Managing your practice’s reputation is essential, and using social media is the perfect place to do this by encouraging positive reviews and correctly handling any negative comments.

3. Drive traffic to your website

Getting people to your website is definitely one of your key objectives and social media will certainly help you with this. Instagram represents a traffic-driving channel that enables you to direct people straight through your website to fulfill a desired action: Read your news story, sign up to your email newsletters or find your contact details.

4. Boost your SEO

A key benefit that may be a surprise is the benefits that using social media can have on your search engine optimization. The relation between Social media and SEO is very strong. Their work together can give and provide you a great benefit. Social media platforms basically act as a signal to search engines like Google that you are legitimate and trustworthy and because of their high authority, it’s essential to include links to your website.

For more information about SEO and how to actually make it better, you can find our post about Search Engine Optimization (SEO).

5. Build loyalty from your clients

Your clients are the most important for your business not only online but offline as well. To have loyal customers you should give your trust and love to them. An online customer base is built on trust and sincerity. Try to share knowledgeable and interesting content and engage with your clients, they will know you’re a trustworthy source and you will be seen as more credible than your competitors. It is good to know that building trust and loyalty won’t happen overnight. You should work days, weeks or even months to build a loyal community, but it’s a huge benefit if you put in the investment.

6. Raise awareness of your practice

Raising awareness of your practice is another huge benefit from using social media and is likely to be one of your top objectives in order to gain new clients and followers. Having a social media presence will make it much easier for new potential clients to find you as your content starts reaching more people.

7. Advertise your practice

Instagram presents a lot of advertising options that are available to you and that are very easy to set them up. There are a variety of objectives that you can choose from such as: awareness, click to websites and page likes. The best thing about advertising on Instagram is the targeting options, allowing you to show your content to those people in your local area who are most likely to be interested and take action.

8. Obtain access to invaluable customer data

When you start advertising, or even just posting on social media, especially on Instagram, you will start to see data populate. You will have access to see the audience you’re reaching, how many people have liked each post, the biggest cities that engage with your content, how many times people click on your links and much, much more. This data is invaluable, as it will provide you with up-to-the-minute customer insights, which you can use to steer business decisions going forward.

9. Learn about your competitors

Not only can you learn about your own clients, but also social media is a great way to keep an eye on your competitors. They may already be on Instagram and driving your potential new clients to their website and practice. Identify who your competitors are in the local area and look at how you can differentiate your practice from theirs.

10. Share your website content

Social media is a good place to share the content that is on your website. If you’re sharing news stories or blog posts then share this with your followers and give them a reason to come and find out more on your website where you can convert them.

Investing in your social media marketing is a good way to improve and grow your business. This way you will get more popular and reach the right audience. The more you invest the more you get and collect. Here we gave and explained to you 10 reasons why you should invest in your social media. We hope that it will help you to gain success and increase your business, audience and customers base.