Today Instagram has become one of the most used and popular apps. Did you know that 50% of users follow brands on Instagram? It’s true. The social networking site has 200 million users that visit at least one business profile every day.
Instagram is no longer just a place for people to catch up with family and friends. Their 1+ billion monthly active users rely on the platform to stay in touch with retailers, buy products promoted by influencers, and research new products. That means businesses have the potential to make a lot of money from maintaining an Instagram presence. But you need a strategy that nurtures potential customers and turns likes into profitable relationships.
Now that we know the power Instagram has to generate sales for your business, let’s take a look at eight smart techniques you can use to turn Instagram likes into sales.
Comments are a key way to build relationships with your Instagram followers. And once you have strong relationships, you build a loyal following of people waiting to buy from you. It’s crucial, however, to never leave your commenters hanging. Think about it: Would you walk away from a customer if they asked you a question face-to-face? Or hang up if they phoned your store? The answer is probably “no,” which is why you need to prioritize responding to Instagram comments. If you’re still not convinced, just know that 40% of consumers expect a brand to respond within an hour of sending a message via social media. Plus, answering a query quickly helps with building loyalty with some 35% of consumers stating they’re more loyal to brands that reply promptly. In addition to responding to comments on your posts, keep an eye on your direct messages (DMs). Consumers send more than 400 million messages to businesses on Instagram every day. Keep on top of your inbox and respond as soon as you can.
Of course, it’s not always possible to respond immediately, especially outside of business hours. However, tools like Instagram Automation by ManyChat can be deployed to give customers real-time responses to their comments and DMs — even if your human team isn’t around to answer their queries. Use the Conversation Starters tool to upload answers to your frequently asked questions (FAQs), such as product-related queries about sizing and stock. Then, set destination URLs to drive users to your website or product pages as part of your response. It’s a win-win for everyone involved. The customer gets immediate help with their question (which could influence a sale), leaving your social media team more time to grow the Instagram account.
Businesses have long been calling out for clickable links in Instagram posts. Yet despite many user’s frustrations, it doesn’t seem like it’ll be a feature rolled out anytime soon. The good news is that there’s a workaround. Use a tool like Campsite or Linkinbio to optimize the link in your bio (on your main Instagram profile) and drive traffic to your site. This can be the homepage of your site, but can include several links, including to a product you’ve just promoted, a new service you’re offering, or a webinar you’re hosting. Then, use the Instagram caption on your posts as a call to action (CTA) to direct people to your Instagram bio.
Most platforms are evolving to capture the 48% of people who purchase products through a social media network, including Instagram. One of the platform’s latest features, Instagram Shops, allows eCommerce businesses to upload their product catalog directly to the app. Customers can view the Instagram Shop to browse and buy items without leaving the app. A whopping 130 million people click on Instagram shopping posts each month. If you’re not using them, you’re missing out on potential eCommerce sales and revenue. In fact, shoppable posts can boost brand traffic by 2,600%. Shopping posts appear similar to standard posts, but with one key difference: They’re clickable.
Make sure you’ve got an Instagram business profile and upload product photos to your profile. Tag any products you’re talking about, directing users to a particular product page on your website and, ultimately, towards making a purchase without forcing them to head to your bio. Promote your existing posts and turn them into clickable ads, or set up much more complex and dedicated advertising campaigns. Instagram will charge you each time a person clicks the link, but you can easily control your budget and maximum spend per day.
Influencer marketing isn’t a new strategy. But businesses that harness the power of Instagram influencer marketing are investing in a worthy strategy since 88% of people say they’ve been inspired by an influencer or blogger to make a purchase, with 80% of users clicking a link or image directly shared by an influencer. Turn these influencer partnerships into money-making machines for your business. Simply ask the influencer to share a photo of your product or service, and repost it to your account with the shoppable tag.
You can’t afford to ignore Instagram Stories. An estimated 500 million people use Stories every day, with that number only set to grow. Stories have huge revenue potential, too. Some 58% of Instagram users say they’ve become more interested in a brand after seeing their Stories. Another half have visited a website and purchased after seeing a product or service in Stories. Follower count isn’t everything, but it is when it comes to Instagram Stories. Instagram has added a lot of tools that can help you add more information in your stories. Add the a link by using "Link" tool or the sticker "Support Small Business" where you can add the name of the shop.
Instagram can connect you with your target audience, no matter where they are. That’s super powerful, especially when you use the platform to develop deep and strong relationships with your followers. The truth is, not everyone who likes your Instagram content will purchase something straight off the bat. It takes time to nurture leads to a point they feel comfortable trusting you with their purchase.
Here are some tips to build meaningful relationships that make your followers want to buy from you:
While there are best practices to consider when creating Instagram content, sometimes, for reasons you could never predict, posts go viral. Capture any virality that your Instagram post is getting by putting some cash behind it. Brands can boost top-performing posts and increase brand awareness directly in the Instagram app by turning that post into an ad. (Think of it like paying Instagram to share your content with other people.) Sure, it’s not essential to make sales off the back of Instagram content, but top-performing content is perfect advertising material.
It’s always nice to be liked, so when your Instagram posts are racking up the likes, it can feel good. But, as good as likes are, they won’t pay the bills, and you need a way to turn Instagram likes into revenue for your business. The techniques we’ve shared here will help you to do just that. Remember to use the Instagram Shops to tag products in posts, optimize the link in your bio, and use automation to give real-time responses to comments or DMs. .
Your email address will not be published. Required fields are marked *
New Instagram Services available on InstaShop. Buy now Instagarm Saves, Impressions and Reach, Story Views and Likes, Promo Packages. The best services only on InstaShop!
Good News!! You can now buy packages for your Reels Videos. Buy Reels Likes, Reels Views and Reels Comments! Best Services at the Best Price!
Have you checked out our new prices for Followers, Auto-Views and Auto-Likes packages? If not, do not think too much. Now your favorite packages are at lower price than before. Buy now Followers, Auto-Views and Auto-Likes!!
Now you have the opportunity to buy Custom Instagram Comments for your favorite posts. Choose the needed package and customize it. You decide what they say and how they look. InstaShop - the best services for the best customers!
Don't miss out! InstaShop Flash Sale starts today! Hurry up to get advance of 10% discount for every package on our website. Check TheSocializer.net website to get 10% OFF all TikTok services they provide. Let's grow from all perspective Already Today!
Biggest sale event of the year is up and you don’t want to miss it!
As nothing haunts us like the things we don’t buy on sales, we invite you to take advantage of our 20% off discount for all our packages. Our packages are waiting for you all Friday long!
We have successfully surpassed the last Instagram update, and now Likes service is working just fine. We might still face some inconsiderable delays in start time (a maximum of 20 min, but no more). Thank you for being with InstaShop.
Due to an Instagram update, all our services are slower that usual, but working. Instagram just had a huge update regarding it's algorithms and accounts actions, due to that we are facing a small issue with some likes services.
The likes services are functioning just a bit slower than usual. We are working on fixing the issue and it will be resolved ASAP.
TheSocializer starts a campaign of new Lower Prices! Now you can purchase best quality TikTok services with 70% off the old price! Hurry up to check out their new price list, and begin growing your TikTok account already Today.
InstaShop would like to share with you some useful and trustful platforms. As we experienced a fruitful collaboration with BioLinkedTree - a tool that Link multiple accounts at once in your Instagram bio, we would like to delight InstaShop with a 30% discount for BioLinkedTree Pro Plan. Now you can use it only for $3.99/month, instead of $5.99/month.
Have you asked yourself where you can find as qualitative and cheap services for TikTok as InstaShop offers for IG? TheSocializer is the most reliable platform that will deliver the best TikTok services at low prices from the market. Just take a look and try it to grow your TikTok account.