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The most Popular IG Marketing Trends for 2021


If you are holding an Instagram account for marketing, then you must know and follow the most latest and useful Instagram trends. As Instagram has more than 1 billion active users and more than 500 million users that check the platform every day, it is very important to pay attention to the most used trends that bring you a huge number of Instagram Followers

Well, focusing on Instagram marketing trends listed below, you will reach success and will make your account attractive, interesting and of course, active for your auditory. All these criterias will help you to grow your page and to make it more popular, by having a lot of Instagram Likes and Instagram Followers

Here are the most popular and effective trends for Instagram Marketing:

1. Instagram content

Instagram content has been and is still being the most important thing on Instagram that you should start with. You must have content that will be interesting and will wake up people's interest, this way you have a big chance to win their attention and their loyalty. If you start successfully, there is a big YES on your Instagram Marketing Account Success.  

You can do a research about what content is trending the most on Instagram and try to improve yours. It doesn’t mean that you should copy them, you can explore but try to make and create your own content, based on your activities and things you love.

You need to ensure that your content is eye-catching and tells a story. Instagram users have become increasingly better at determining if the content they're seeing is genuine and authentic, thanks in large part to accounts like people and the influencers who are sharing their failures too, instead of curating their feeds to only show their successes.


2. Instagram stories

Instagram Stories are one of the most important things to do on Instagram. This trend will never disappear, even if it has been launched in 2016, it is still actual and workable for all Instagram users. For most of all influencers, Instagram stories were the main thing that helped them to increase their Instagram Followers and to become popular on IG. 

Well, this trend has won the hearts of Instagrammers all over the world and is still doing the same. According to Meltwater, 86.6% of Instagram users post Stories, and nearly 80% of brands say that Instagram Stories has had a huge impact on influencer content about their brand. Not only that, but nearly 90% of influencers publish content using Stories with 63% of them saying they're going to use Stories "much more frequently" in the coming years.

If you have more than 10000 Instagram Followers, you are opening a new function on Instagram Stories like “Swipe Up” where you can directly share links with your Instagram Followers

3. Work with influencers

One of the biggest trends to follow on Instagram in 2021 is the evolution of Instagram influencers with more than 10, 000 followers. The average Instagram user is looking for a connection with real people whose lives look like their own, not celebrities. Users don’t just want people they can look up to. They want real. 

Well, the main thing you need to do is to get many Instagram followers to recommend your products to their auditory, and that’s pretty much like it. The rest of the job is done by them, as they already know their followers and how to get to them.

The influencers tend to have a better engagement rate simply because it's easier for them to stay in touch with a thousand people.


4. Use reels videos

Instagram Reels is a brand new Instagram feature for users to create 15-second video clips set to music and share to their Stories, Explore Feed, and the new Reels tab on a user’s profile.

Similar to TikTok, Reels is the latest video feature on Instagram and is now available in the United States and 50 other countries. 

Reels’ launch also coincides with a rough period for TikTok, which may launch it into one of the biggest Instagram trends to watch out for in 2021. Using them, you are growing your Instagram account by getting a lot of Instagram Views and Instagram Likes.

Reels is a great option to capitalize on TikTok-style content, trends, and challenges without having to move to another platform and build their audience again. 

5. More IGTV videos

Along with Instagram Reels, keep an eye on Instagram IGTV as well. This type of video has become one of the most important trends on Instagram that must be followed in 2021. 

IGTV is a long-form video on Instagram, video duration can be more than 60 seconds, which is really amazing if you want to post a video about your products or services and all the information can fit in one video. 

But even if you aren’t a creator, IGTV is a great channel to reach new audiences, grow your engagement rate, and even capture leads! 

To make IGTV even more attractive to creators, Instagram has announced that they'll be allowing ads on the platform. Instagram has also expressed plans for more IGTV functionality to be released over time.

6. Live content

As the COVID-19 pandemic continues to force people to stay inside, some pretty interesting trends have emerged on Instagram — like how everyone is thronging to Instagram Live.

Instagram Live broadcasts are one of the best ways to connect with your Instagram followers in a direct, transparent, and authentic way, especially when “real-life get-togethers” are impossible.

All brands and creators are looking for new ways to interact with their Instagram Followers during this global Lockdown, well, Instagram Live gives them the best opportunity to make it possible and real, it came an easy way to keep in touch. 

Instagram improved Lives Streams with more options and buttons, now, after finishing your Live Stream you can easily keep the live in a IGTV video, which is really amazing. This way people can review and watch again your Live. 


7. Branded AR effect

Since Instagram opened the Spark AR Studio in mid of 2019, the platform has been inundated by a lot of users and creators that are creating their own and unique filters for Instagram Stories. 

The results of all these filters are amazing and visible. This trend can really improve and grow your Instagram page, making it popular by the filters created. 

Creating those filters is not that hard and it is free, you do not need to pay or to do any other things to own a Instagram Story Filter. There are many reasons why AR can be a powerful marketing tool for businesses — but one of the biggest has to do with freedom of creativity.

You can easily let people try your products or services in a virtual mode through filters. 

Imagine you own a sunglasses brand and you want to show your products and to give the chance to your Instagram Followers to try them. Well, it is not that easy now, especially with this Covid-19, but you can create a filter where people can try those sunglasses on their face and see if these are perfect or not for them, if it fits their shape and style.  

Whether you’ve decided to create your own AR filter for your brand or incorporate some cool existing AR effects into your stories, it’s a great way to grow your account.

8. In-app shopping

With online shopping growing in popularity, beside the number of Instagram users, one of the top Instagram trends to watch out for in 2021 is consumers shopping on Instagram.

Most of the people are turning to the internet for their shipping needs, these can start from clothes, food to cars. Instagram is making everything easier for users to find new products and to shop without leaving the platform. As the pandemic ruined all the plans in 2020 and 2021, consumers are focused to increase their online shipping activity. 

Instagram also has the shopping section where you can see what is trending on Instagram and if you find anything interesting, you can proceed and get it.

9. Carousel Posts

We all know that a picture can say and describe thousands words. Sometimes you do not need to say or to do a video where you can record your feelings. The best way to exprim your thoughts and feelings can be a photo, or why not a combination of photos and videos, imagine how cool it can be.

Instagram’s carousel posts have become one of its most popular post formats since its launch in early 2017. Today, its growth shows no signs of stopping and it has been used very often. 

More than that, that analysts predict they’re on their way to becoming Instagram’s main form of organic content.


10. Explore Tab

The Explore tab is a shortcut for users where they can quickly find content that interests them from IGTV, travel, architecture, decor, style, food, and more. This makes it more important than ever before for brands and influencers to make it to the Explore tab so they can gain access to users who are interested in their content but don't already follow their accounts. Of course, there's no set way to get there. But there are some things you can do to increase your chances:

  • Use the right Instagram hashtags
  • Find the best time to post on Instagram
  • Add your location to reach local Instagram followers
  • Include a call to action to get more engagement rate
  • Engage with your commenters 


These are the ten Instagram trends that you need to know and to follow to develop your marketing on Instagram in 2021. All of them will really help you to grow, using them step by step will give you the opportunity to get more popular and to create your own auditory. 


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