Maybe you are asking yourself how fonts can improve your Engagement Rate on Instagram by reaching the needed level. This is possible as Instagram is one of the biggest platforms that has more than 1 billion active users.
Images and videos are the most used in this huge community and it becomes a bit difficult to catch and reach the right audience for your business. Whether you're on the social network to share experiences with followers or promote your products and services, there are fonts to further any of your purposes.
We are sure that you have come across certain captions, comments, or even bio texts and have seen that these were made in a unique way and font. Like so many other users, you probably have gone through your Instagram account settings trying to find a button that will change your font style. Unfortunately there are not any settings that will change them.
Posting high quality content is very important on Instagram, but a good photo/video must have a cool caption. Right? Well, here comes the necesar of having your own font to make your post be viewed and look stunning.
Every day the competition for likes and followers upsurges, and to stay abreast of such situations, you need an extra edge like the font style.
When writing your captions for your Instagram account, Instagram doesn't provide many options for you to spice things up. But making some external online resources has always been welcomed.
The first thing you need to do is to look for such a tool on Google, which is a simple way to research and will give you the needed information and tools that you can choose from.
All these tools will give you the opportunity to type your own text, caption, or comment in any of the many fonts available. After choosing the needed one, you can copy and paste on your Instagram.
Today Stories are one of the most used tools on Instagram. There are thousands of users that post more on their Stories than then on Feed. With Stories, Instagram has provided a couple of fonts for its users.
All you have to do is to go to your Instagram Story, take a photo or select one to upload. When you get to the point where you have to caption it, check the topmost layer of your screen. There you'll find the default font type Instagram has provided, which is "classic."
Click on that tab to access other font types, if you'd like to change the font. Options include Neon, Modern, Typewriter, and Strong. And after choosing the font, you can also change the color by clicking the arrow enclosed in a white circle. The screen will provide 3 rolls of colors, and you can change each hue to a different shade. You can also employ premade templates for your Instagram Stories and regular posts. Yes, a lot of these third-party tools include libraries of free templates that you can pick from. So, users don't need the technical soundness of creating a new visual style from scratch.
If you want something other than what Instagram provides to you, it is pretty welcomed to find tools that offer you a variety of Test Fonts. In case you want to post your picture on your Story, you can go with tools like Typorama.
It has numerous font options and other functionalities, but you aren't restricted to this. If you search well enough, you will find a tool that even better suits your needs.
With Typorama, please select a picture and how you want to upload it for example for Instagram Story. You can tweak the font as much as you want. When you have your desired style, you can now press Ok and export the image with the text to Instagram. It's not as difficult as you thought, is it?
On the other hand, if you're making a video, there are different apps and web tools at your disposal. Most of them are very straightforward as you would have to upload a video.
Somewhere on the screen, you would find the option of changing the font or text option. This tab is mostly represented by the letter 'T'.
With apps like HypeType, you can also choose the color or even animate your text. When you're done, you can download the video and upload it to your Story.
You have the possibility to add symbols to your bio or to your captions. This way, these will look more cohesive and appealing, especially if you don't want to use the typical emojis from your phone. These symbols can be found online, you just have to copy and paste them.
It's quite important to state that customers are always looking for distinction; they gravitate towards a brand that expresses uniqueness.
As you have to be consistent, it doesn't mean that you should stop at creating customized fonts or text style for your Instagram account. You want to carve out your style on Instagram. As far as branding is concerned, variety isn't always the spice. So you should be careful about how you switch your style. It's also essential to be sensitive to your follower's reception of your visual style.
Also, while you want to be jazzy with your visual style, you must maintain a font type that is easy to read. And when you have to post long statements, make the text very legible, or you stand the chance of losing followers and even customers. Avoid italicized fonts with little or no space in between as they can be unprofessional to use.
The visual style cannot do all the work; you also have to be creative and intentional with the wordings to get the right level of engagement for your brand. Have fun!
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