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The Best Time to Post on Instagram

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To build a strong Instagram Following requires compelling and relevant content. In case you do not post your content at the right time, there is a big possibility that your followers might not see it and engage it. However, you might wonder what is the best time to post on Instagram to make sure that your audience will see your content? Or you might want to know what actually is the best day of the week to get lots of Instagram Likes, Instagram Comments, Instagram Views and shares? 

Well, you don’t have to worry about that and to think too long about this. This article was made special for you. We did some research on the web that we would like to share with you. This article will give you the overall best time for each day of the week when you can post your posts on Instagram. It actually will tell you how to find your unique best time to post on your account so that you will reach your audience when they are active on the platform. 

If you are still asking yourself if there is really a best time to post on Instagram. The answer is yes. But it might come a bit more complicated than a simple “Yes”. When it comes to the question “When is the best time to post on Instagram?” you should look at many important factors before finding the right answer.

  • These are the factors that you should pay attention on:
  • Days of the week
  • Month of the year
  • Seasonal trends
  • Interests of your target audience
  • The goals of your posts
  • The kind of post (regular feed post, Story, IGTV, Live videos, or Reels)
  • The industry or niche of your business
  • The signals used by the almighty Instagram algorithm 

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Almost every brand, including yours, caters to a unique target audience with unique preferences and social media behavioural patterns. So your “golden” post time on Instagram might not work for a different brand.

With all these said, there are some best practices you can follow that can definitely help you to get your content in front of more eyes. 

Below are the best practices you can follow:

This one is the most important one. Asking why? Well, imagine you are working on something cool, you put a lot of time and work into making it look stunning and at the end, nobody from your audience will see it because they are asleep when you post. How will they engage with your content? This is the answer to your question. 

  • Post often.

By “often”, It doesn't mean 12 times a day. But Instagram’s algorithm prioritizes recency. So, all things being equal, a newer post will show up first on an Instagram feed before an older one. Recency is one of the easiest and quickest ways to grow your Instagram audience. But there are also many tips on getting free Instagram likes, so check that out if you’re interested.

  • Know your goals.

What do you want to achieve through your Instagram marketing strategy? Do you want to increase awareness, get more engagement, drive traffic, increase conversions, or something else entirely? Figure out what success means to you, and check when your posts last achieved that success. Your past wins can guide you to know when you should post content on Instagram. 

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What is the overall best time to post on Instagram?

After analyzing all the information from the web, we find out when is the best time to post for each day of the week. These results are based on social experiments for thousands of businesses on Instagram that posted their content. 

So here is a rundown of the best times to post on Instagram for each day of the week. 

  • Monday -12:00 PM
  • Tuesday - 9:00 AM
  • Wednesday - 11:00 AM
  • Thursday - 11:00 AM
  • Friday - 2:00 PM
  • Saturday - 9:00 AM
  • Sunday - 7:00 PM


Monday

On Monday the best time to post on Instagram is 12:00 PM. At this time, most of your followers are having their lunch breaks and might choose to unwind by scrolling through Instagram. They mostly just want to catch up on the latest news from their friends, favorite influencers and brands, so post content that is easy to digest and share.

Tuesday

The best time to post on Instagram on Tuesday is 9:00 AM. On Tuesday, engagement is strong in the morning between the hours of 8-10 AM, but the peak time to post is around 9:00 AM.

Wednesday

The best time to post on Instagram on Wednesday is 11:00 AM. Yeah, it’s also the day that gets the highest engagement, so you can schedule important posts like product launches, discounts, brand announcements, etc. on this day.

Thursday

The best time to post on Instagram on Thursday is 12:00 PM. Actually, engagement is steady from 11:00 AM to 2:00 PM on Thursdays, so try posting Instagram Stories with engagement magnets like polls, quizzes, and questions.

Friday

The best time to post on Instagram on Friday is 2:00 PM. But engagement is consistent from as early as 7:00 AM to 2:00 PM. This long time frame provides an opportunity to post long-form content like IGTV videos or Instagram live streams.

Saturday

9:00 AM is the sweet spot for posting on Instagram on Saturdays. Normally, engagement goes down on weekends but 9:00 AM comes before people start engaging in their offline weekend plans.

Sunday

Compared to the other days of the week (including Saturday), engagement is very low on Sundays. But if you post between 12:00 PM and 8:00PM, you will generate some engagement. This engagement peaks at 7:00 PM.

If you’re just starting on Instagram or you don’t have a definite posting schedule yet, try posting content around the times we outlined about, and check how well it works for you.

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What is the best time to post Instagram Reels?

Instagram Reels are the most used feature now on Instagram and they are becoming a big part of influencers and brands marketing strategy in 2022. 

Do you know why?

Data shows that Reels can get up to 300% more engagement than regular IG videos and the best time to post Reel’s is 9:00 AM and 12:00 PM, Monday to Thursday. 

So if you want to grow your Instagram account, posting reels is an excellent way to go.


Tips for finding your best time to post on Instagram

Check your best-performing posts

You should review your top-performing Instagram posts and analyze the time of day you posted them. It will help you to figure out the optimal time for you to post content on the platform.

If you want to increase brand awareness, you can measure the performance of your posts by the number of impressions they got. But if you want to drive engagements, focus on posts that have the most Instagram likes, Instagram comments, Instagram views and shares.


Determine when your audience is most active online

Another thing you should look for in your Instagram analytics is the times your audience is scrolling through the platform.

If you want to achieve success on Instagram (and any other platform, really), you need to know your audience. If you’re targeting beauty enthusiasts, their social media behaviors might be extremely different from bodybuilders who wake up at 5 AM to hit the gym.


Monitor the times your competitors post content

After evaluating your content, try to monitor any business account or profile that is producing similar content or targeting the same audience as you. These are your competitors.

Depending on your industry, your competitors may have already determined the best times to post content on Instagram. Conducting social listening—or even a whole social media competitive analysis—can help you stay up to date on the posting times that work for your audience.


Post in your audience’s time zone

If your audience is spread out across the globe or if you’re located outside the “usual” time zones, your best time to post might be 3:00 AM.

Instead of setting some wildly inconvenient alarms, try automating your posts with an Instagram scheduler. This ensures that your posts go live at the right time every day.


Monitor your results and adjust when necessary

Getting success from Instagram takes more work than choosing the right filter and saturation. But studying your analytics once a week/quarter to determine the best time to post ensures that your content is making it to as many (relevant) eyes as possible.

As the world changes, your audience’s social media behaviors change too, so remember to monitor your results and tweak your posting schedule as necessary


Post consistently

To maximize your success with Instagram, you need to be strategic with how you post. While you might not see a jaw-dropping increase in impressions or engagements just by posting at different hours than you used to, using the data consistently will show a difference over time.

Posting content consistently shows your audience that you’re credible, trustworthy, and you want to have a relationship with them. When you connect with your audience, Instagram’s algorithm notices and eventually, it will help you along.

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