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Limits and restrictions for Instagram


Instagram, like other apps, has limits and restrictions. Each user of this amazing and popular app should know all these requirements. By knowing and following them, Instagram life gets much easier and more interesting. 

In case you are not respecting them, Instagram can block your account, it depends what rule you are not following. Some accounts can get banned forever , others for days, weeks or months. 

Well, in order to protect your account from blocking and other restrictions by Instagram you should meet the provided recommendations. 


Here are the limits and restrictions that you should follow, especially if you are running a business on social media:

Stories: actually, there are no limits for stories, but you should know that it is better not to make more than 30-40 stories per day.

Likes: no more than 20 likes per house (300-500 at a time, a break of 24 hours).

Followers: no more than 20 followers per hour (per day 300-500, 24 hours break).

Followers + Likes: no more than 1000 (500+500) per day, no more than 20 per hour.

Unfollow: interval of 40-60 seconds and no more than 1000 per day from non-reciprocal and 1000 from reciprocal (pause between non-reciprocal and reciprocal 15 hours).

Direct messages limits: sending interval from 450-650 seconds, sending messages to followers no more than 100 per day, messages to no-followers 30-40 per day.

Mentions: 5 nicknames in one message with a delay of 350-450 seconds.

Comments: no more than 12-14 comments per hour with a delay of 350-450 seconds, any excess of the limits can be perceived as spam.

Adding photos: on a new Instagram account it is not okay to add many new photos at once, preferably no more than 2-3 photos per day. For old accounts no more than 9-12 photos per day.

Maximum Characters: You can add up to 2000 description characters under your Instagram photo or video.


In case you are planning to choose a specific day for unfollowing people, then we would advise you not to follow and like photos of other users on this day. 

For new accounts in 2021 there are Instagram limits such as:

The first 12-20 days, the interval for all actions performed is 36-48 seconds, and the total Instagram account limit should not exceed 500 for all actions during the day (followers, unfollowers, likes), but it’s better not to do anything at all. It is worth posting 2-3 photos and postponing the account for 2-3 weeks. 


What information shouldn't you post on your Instagram profile?

Once the limits were introduced, Instagram carefully checked all the information on each user’s profile. If you remember, before when you indicated a phone number in the profile description, Instagram could ban your account. Now, it is not a problem at all. Instagram does not punish you for placing a phone in your profile description. 

If you are running a business on social media, it is pretty good to notice that it is much more welcomed if instead of indicating a phone contact , you could place the link of your website. 

In the profile it is also not recommended to write prices. The right place to place them is under the photos. 

A good point that you should pay attention to is to give a more detailed description of the published photos. Why ? Well, because in the Google search for some queries you can find individual photos from Instagram profiles. This will attract potential customers from Google Search.

The description for each photo must be as unique as possible. Try not to write the same text under each image. It is recommended to upload no more than 10 photos per hour for each account. All commercial accounts must adhere to these rules. Before starting the promotion, we recommend that you completely fill out the description, upload images and publish a bright avatar. Bright avatars are very eye-catching when you comment or like a user’s photo. 


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