Instagram Shopping Tags: The Ultimate Guide

Shopping Tags are tags that can be used to mark products (this function is not available for services) on Instagram photos. The function works in a similar way to tagging people in photos.

Shopping tags on Instagram contains all the necessary information about the product: description, characteristics, price, link to the site. You can go to the site, get acquainted with more detailed information or place an order. You can find accounts with Shopping Tags by searching on Instagram. Above the search bar, there will be a section "Store" (icon with a bag). 

 Thanks to this function, you can completely escape the "follow the link in the description", "link to the product, link to the payment page in the description" and the like. It turns out that the selling element is integrated into the content itself. In addition to Shopping Tags in photos, there are Shopping Tags in stories. Stories also have the ability to mark something as a product, and the user proceeds further in the same way.  

Now this function has no analogues in other social networks. Everywhere this selling process is outside the platform - these are either separate sections or separate pages.

How to Use Shopping Tags on Instagram 

1. Open a Business Instagram account

To enable Shopping Tags, you need to transfer your Instagram profile to a business account , if it is not already connected. With a Instagram business account, you can add in useful information regarding your business like store hours, business address, email address or phone number and a link to your website.

2. Connect to a Facebook Page  

  • Go to your business’s Instagram profile
  • Select “Edit Profile
  • Under the “Public Business Information” section, select “Page
  • Choose a Facebook Page from your Pages that you'd like to connect
  • If you do not have a Facebook Page select “Create a New Facebook Page

3. Upload the products on the catalog 

Follow the link and create a product catalog on Facebook. To do this, select "E-commerce".

If you don't have many products, upload them manually. To do this, select "Upload product information", specify the account owner, name and click "Create". 

Click Browse Directory to open the settings. Open the goods section, click "Add goods", then "Add Manually". Specify information about the product: add an image, name, cost, description (characteristic, size, volume, color, weight, etc.). If the product has an SKU, please indicate that as well. Add a link to the site page with this product (a link to Facebook will do if there is no site).

If there are a lot of products, you can download them automatically from your site in two ways. If your site is written in OpenCart, Shopify, WooCommerce, 3dcart, Big Commerce, Magento, or Storeden platforms, click Add New Product and select Use Data Feeds.

For other platforms, automatic loading of products from the site is available through a pixel. To do this, click "Add new product" and select "Connect Facebook Pixels" 

4. Account review 

Once you connect a product catalog to your Instagram and have products in your catalog, submit your account for review . Here are the steps how you can do it: 

  •  Go to your business’s Instagram profile and tap
  •  Select “Settings
  •  Sign up for shopping
  •  Follow the steps to submit your account for review.

5. Turn on Shopping

  •  Go to your business’s Instagram profile and tap
  •  Select “Settings”
  •  Tap “Business” then tap “Shopping”
  •  Select the “Product Catalog” you want to connect to your account.

Pros and Cons of Instagram Shopping Tag

Potentially, Shopping Tags aims to increase traffic and sales from the site. Many brands have been using the integration of the site with Instagram for a long time, which suggests that this feature works very well. Thanks to statistics, you can estimate the volume of conversions and completed purchases. 


  1. Available to all users with a business account (in allowed countries).
  2. You can add clickable links.
  3. Presentation of presentation and convenience of studying the goods for the client.
  4. Using statistics, you can evaluate the performance of a function.


  1. This feature is only available for accounts selling tangible goods (i.e. not services).
  2. Tags cannot be used in ads. Only in organic publications and stories.
  3. Tags can be placed only on those publications that were published after the Shopping Tags were connected (the exception is only 1-3 posts published before the tags were connected).

We at InstaShop make sure to deliver the most actual and useful information about Instagram through our articles. Also, you can always grow Instagram likes or followers count securely through our packages.