Today Instagram became a very popular platform where people can share their life and benefit from it. A lot of brands are running on Instagram their own business and promoting their services or products.
If you promote your brand on Instagram, the only way to grow your audience and become more influential is through tracking the right metrics. You don’t want to put your blood, sweat, and tears into an Instagram marketing strategy without knowing how successful you are and in what ways you can make it better.
After all, you should start paying attention to numbers that prove your impact on Instagram and your success on this platform.
So, what's the most important metric that will help you to grow your Instagram audience and your engagement?
Is it about reach and/or impressions? How about follower growth, or what is the average engagement rate?
Well, tracking and following the right metrics is a must if you want to maximize your Instagram marketing efforts, but it may not always be clear where to start, or which specific elements are important for your brand.
That's why the team from InstaShop has put together in this article the key Instagram metrics that every marketer needs to know and use.
Each business will take a different approach, but knowing the key elements that you can and should track is the starting point for an effective strategic approach.
Before diving in, we wanted to share with you some cool facts about Instagram that you need to see :
Impressions refer to the total number of times your Instagram content (photo, video, carousel, story, reels or IGTV) has been displayed. It also includes the posts which didn’t receive likes or comments. Looking at the data, you can analyze how well you’re promoting your content on Instagram.
Reach measures how many unique users have seen your Instagram content (photo, video, carousel, story, reels or IGTV).
Engagement rate divides the average engagement by the number of followers the page has and multiples everything 100.
Here are the industry standard guidelines for engagement rates of an account:
Once you calculate your engagement rate, you can check how well your account is performing and which types of content will help you get better results. You can calculate on our site. Click here!
Follower rate gives you an idea of whether or not your content is reaching new people and catching their attention. However, though it may add brand credibility, having a lot of followers doesn’t shed much light on the health of your marketing campaigns.
What’s more important in determining your Instagram performance is the way your follower count changes over time. Calculating your follower growth is simple. Take the number of new followers from the beginning of the month, and divide it by the number of followers you had at the start of the month.
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We have successfully surpassed the last Instagram update, and now Likes service is working just fine. We might still face some inconsiderable delays in start time (a maximum of 20 min, but no more). Thank you for being with InstaShop.
Due to an Instagram update, all our services are slower that usual, but working. Instagram just had a huge update regarding it's algorithms and accounts actions, due to that we are facing a small issue with some likes services.
The likes services are functioning just a bit slower than usual. We are working on fixing the issue and it will be resolved ASAP.
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