Instagram algorithm used to serve posts to user’s feed in a chronological order. The rules have changed since implementation of a new Instagram algorithm, with the introduction of machine learning technology. The intention was to create unique feed for everyone based on interests. Even if 2 users follow the same profiles, each of them will have different feed based on how they interacted with those accounts. Despite the changes being seen positively by regular Instagram users who happened to receive personalized feed, it became a game changer for the others.
Brands and other users whose purpose of Instagram profile was to promote their own businesses, had faced a new challenge. If you can’t change the system, you have to adapt to new realities. Luckily, there is always a way to squeeze the most out of any situation.
The answer is actually obvious. Since the users now see posts on their feed based on their interactions with that profile, we can deduct that we need to inspire people to interact with our posts. So, what shall we do in order to get the most benefit out of this situation?
Our goal is to induce people to click on our posts, double tap and leave a comment.
Create and stick with a style. Same colors, same themes and eye caching posts. Your Instagram profile should be like a shop window. Plan the posts and the layout to make it look appealing. Each post should have an untold story behind, tight the posts with positive experience of your potential customers and make your brand feel unique.
In case you are not a professional photographer or videographer, time to look for one. The visualization concept is very important, and a person which does this for years, knows how to reflect your brand identity professionally. Besides the necessary skills, the photographer also has his own camera and other necessary tools to create attention-grabbing posts.
Your Instagram captions should induce people to double tap, comment or click on a link in your bio. There are various techniques and the most easiest one is to ask a question. Don’t forget to reply to those who decided to leave a comment or to direct message you. Remember, it’s all about engagement.
Yes and no. You have to determine the optimal number of posts which works better for you. However, the new Instagram algorithm takes into account engagement on Stories as well, so be sure to reply to reactions or comments provided by your followers because the more engagement you’ll receive, the more likely that your stories will show up in the users’ feeds.
Similar to Stories, posting Instagram Live videos is another way to engage with your followers. The difference is that it happens in real-time. Live videos are bumped up in the Stories feed and if your followers opted to receive notifications, they’ll know whenever you go live.
People are more likely to engage when they can relate to you or your brand. People buy things for pleasure and experience. Despite that everyone values products or services based on the price, the real value is calculated based on the satisfaction it provides. To better connect with your potential customers, showcase your products or services in images and videos relating to real-life use. Make sure to hire a professional photographer to create materials which will be seen in the best light possible. Sell the story and the experience – not your product.
Grab the data from your account, make an analysis and try to understand when your audience is the most active and schedule the post accordingly. Figure out during which days our hours your posts receive the most engagement and focus on posting during those intervals. There is no need to go berserk and post 3 times a day 7 days a week if it doesn’t do the job.
And finally, the easiest method to get «engagement points» is to host contests and giveaways. Everyone loves freebies, so you can expect to receive tons of interactions. This is also a great way to increase your followers and create a positive image for your brand. It’s also a good idea to give an impulse to your giveaway in order to increase the reach. Use Instagram’s display advertising campaigns to gain momentum, and to reach out to new people with your giveaway contests.
Keep in mind that Instagram updates its algorithms every once in a while. In order to maintain your brand’s visibility to your target audience, make sure to stay up-to-date with the latest changes and be ready to adapt to new realities with us.
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