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How to make money on Instagram?


Today, Instagram is the most popular social network in the world. It received special development in 2015, and in a few years it has become a very powerful platform not only for communication, but also for making money. 

Income from a social network can be generated in a variety of ways. You can earn using your Instagram account or by providing services for maintaining someone else's account. The most common way to make money on Instagram is to post ads on your profile. However, this is far from the only way to profit from the popularity of the social network.

If you’re looking for ways to make money on Instagram, consider sharing more than just your photos and videos then the below information is exactly what you need. 

A lot of companies are attracted to communities that are dedicated to the social networking app, even ones that number in the low thousands. If your followers fit the profile of consumers that a brand is trying to reach, you may be able to make some money. If you are not interested in going the influencer route, then in this case try selling your own products.


These are five main ways to make money on Instagram:

  • Get sponsored
  • Promote your business
  • Sell your items
  • Earn badges
  • Monetize your videos with ads

How much can an Instagram Influencer make?

The top five Instagram influencers as of April 2021 have over 200 million followers each and include Cristiano Ronaldo, Ariana Grande, Dwayne Johnson, Kylie Jenner and Selena Gomez, according to Search Engine Journal. A good point to realize is that the money these Instagram superstars can make is astronomical, however the income people who aren’t celebrities can make is not necessarily chump change.

As per search marketing websites, influencers with a million followers can earn somewhere around $670 per post. A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post.

The formula of this earn is : more followers + more posts = more money.

How many Instagram followers do you need to make money?

On Instagram you can make money with just 1,000 followers or more. Having an enthusiastic fan base, no matter how small, brands are willing to invest in you because of the profitable actions you will drive through your account.


Here are the 5 ways to make money on Instagram:

Get sponsored

Creating sponsored posts or stories is the primary way Instagram users can cash in on their account. For example, if your feed is focused on images of your dog on hikes, an outdoor gear company may want to pay you to post a photo that includes its product in the picture.

So how can you find a sponsor? Most of the influencers are reached out by potential partners. But in case you don’t want to wait to be approached, you can check out companies that can help you find and work with brands.

Try to be authentic. For example when you are searching for partners or deciding between different offers, aim for stuff you and those you influence would actually use. Try not to bother your audience with products you don’t like or something like that. In case you are promoting products that you do not like, your audience will definitely feel that and your sponsorship might get stopped. Try to find brands that fit your niche, those that do not reflect you and your interest will not have any success.

Promote your business

Another way to make money on Instagram is to promote your business. You can easily set up a business account that will help you grow your business. For example, if you have a shop where you sell your crafts or a food blog that generates advertising revenue, a professional-looking Instagram account could provide a promotional boost. 

You can link to your shop or website in your profile or highlight one specific product in your bio section to direct more people to it. If your account is approved for Instagram Shopping features, you can tag products to promote your stuff directly.

One very important thing is to take high-quality photos of your products that you are trying to sell of services you are promoting. Make them easy to find. 

Create your own hashtag that will reflect your business and encourage your customers to share photos with your products, this way your brand will get more visible and increase its popularity. User Generated Content is very important for you as an owner of an Instagram Business.  A good advice is to create highlights on your Instagram page by categorizing your services or products, especially if you sell products for men or women. 

Instagram helps you to find and connect with your new potential customer. You just need to invest some money to promote your posts that you think should get more visible. Do not forget to add on your Instagram profile all information such as: email, location and phone number. 

shopping on instagram

Sell your castoffs

We are pretty sure that everyone has a lot of old stuff in its closet that was not used for a long time. Well, why not sell them on Instagram? 

Maybe you don’t have a business to promote, but you can sell your old clothes and accessories on Instagram, you can create your own Store account and make money. There are a lot of tools that can help you to create a website and link it to your Instagram page. It will help you to make your small business more trustable and professional looking. 

Present and photograph your clothes and other things in an appealing way and include as much detail as possible in the caption. Brand, size, condition and age of each item are all good things to note. If you’re looking to sell one item in particular, link to it in your Instagram bio. Find the most popular hashtags that represent it and use them under each post.

Earn badges through Live videos

You can earn money directly from your audience when you share real-time videos with Instagram’s Live feature. As you showcase your talents, products and so on, viewers can buy badges, which are essentially tips, to show support. Badges cost $0.99, $1.99 or $4.99. You’ll see heart symbols next to comments from people who’ve purchased them.

Promote your upcoming Live video sessions through posts or stories to get the word out beforehand. Then, try using the Q&A feature or give shoutouts to commenters while you’re broadcasting to boost engagement — and hopefully, badges.

Monetize your videos with ads

A good way to get paid is to allow brands to run ads during your Instagram videos. To set it up, head to your creator account settings and enable the monetization option for in-stream video ads. After that, you just need to post your videos as usual. 

The earned amount depends on how many views your videos get in the feed. According to the Instagram for Business website, users can receive 55% of the revenue generated per view and payments are issued monthly. Of course, there are also videos that cannot meet the requirements, which means you will not get paid for these views. For example, videos need to be at least 2 minutes long to earn money. Instagram recommends aiming for 2 to 4 minutes in length.

There are a lot of ways to make money on Instagram that you can follow and use. Day by day social media has become a very popular place where people spend time and money. Thousands of big businesses change their activity only in the online world. With all these takes, we would like to mention that there is not anything impossible. With hard work everything can be achieved and realized. 


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