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How to Create Engaging Reels Content?


Instagram has become one of the most popular social media networks, with more than one billion people using the app to post their own or view someone else’s content. Given its popularity, Instagram has had to evolve a lot over the years. The platform has gone a long way and it is now the most favorite app of influencers, advertisers, and brands.

At the moment, the feature that’s been getting a lot of attention is Instagram Reels - new short videos on Instagram. Due to its popularity, Instagram has changed the layout of the app to accommodate these short, cool, entertaining videos. 

As you’ll probably get lost trying these short videos for your business, we have decided to give you some Instagram Reels tips that will definitely help you to engage your Instagram account


Instagram Reels Tips to Keep Your Audience Engaged

If you have a business that has been active on Instagram for a while now, you’ve probably tried out many of its existing features. The main advantage of posting Instagram Stories, going live via IGTV, or making a video is that these will not disappear. All of them can be reviewed again and again, helping you catch the attention of your audience or new one.

Creating Instagram Reels for your brand is one of the best ways to get more followers and increase engagement on Instagram. Indeed, we’ve seen a lot of brands embrace Reels content in the past few months.


Create Original Content

Making good and original content was always the best idea for any social media platform your brand is using. Customers are more likely to stick around if you publish posts they can’t see on any other Instagram account. It’s pretty welcomed to come up with original ideas for your Instagram Reels. There are thousands of creators that are sharing Reels everyday and it comes really hard to start something new and unique. 

You don’t need to worry about what content type you will post to Instagram Reels. The main thing is to produce content that is either educational or entertaining (or both). After that, you can include your own unique twist that will make you stand out. By giving your take, you can turn even existing ideas into something new, fun, and engaging.

Tell Story

Instagram Reels allows you to record and edit 15-second video content with audio, effects, and other creative tools. You will think that these 15 seconds may not seem like a lot of time to engage your audience or reach a new one, but you would be surprised what you can accomplish in such a short time. For beginning, you can tell and share a complete story, no matter what kind of story, but male sure that it is told from start to finish.

Captivating stories are always a good start, these encourage people to stop scrolling and watch your content on social media. Rather than watch a video that lists facts, customers would prefer to listen to a story that is either educational, relatable, or funny. 

Create Reels that will make your audience feel like they are part of it.

Follow Major Trends

A good and easy way to get noticed on social media is to participate in some challenge, create original content, or follow trends everyone is talking about. All these popular trends can be founded on Explore Tab on Instagram. 

There are also a lot of new trends that are appearing on Reels every week, you will always be informed about what is new and trending today on Instagram Reels.

For example today you can talk about an embarrassing moment, and tomorrow recommend products to people via Reels. 

In case you decide to follow a trend before it becomes viral, we recommend you spend several minutes examining the Instagram Reels tab to see what other creators are sharing. 

Try to keep on top of trends! 

Viral - Content

Use On-Screen Text

On-Screen text is used on almost all Reels videos. This makes it easier for viewers to understand better the content that is on that video. These captions should include the keywords or the main ideas that are transmitted on your Instagram Reels. 

Well, in case you are planning to public an Instagram Reels video, make sure it has on-screen text!

An important thing that you should think about is where your on-screen text will be paced. Make sure you are not covering the hall screen/video, it will decrease engagement because viewers will not clearly see your video and captions on it. 

Use Creative Edits and Transitions

The main tip that we could give you is : Try to make your videos interesting and pretty attractive. There are a lot of videos on Instagram that don't reach thousands of views because they are boring. Even if Instagram Reels are a 15-second video, if you won’t invest this time on editing it, people will think that your content is boring. A few seconds can decide your popularity on Instagram, that's why you should create them look attractive, engaging and interesting by using creative edits and transitions. 

A lot of content creators are choosing to add edits to their Instagram Reels. This can be as simple as making a cut in the video. A cut is an abrupt transition from one scene to the next. It makes viewers jump a bit, encouraging them to remain focused on the video.

Then, transitions might be a bit more difficult to pull. But you might try to make it seem as if one scene is melting into another scene. These two Instagram Reels tips will certainly get you the views and engagement!


Use Music From the Instagram Library

Don’t forget to add music to your Instagram Reels! If you click on the Reels tab in the app, most of the videos there will feature some music. You should take a cue from them and include a tune in your next video! In fact, even Instagram suggests creators use music from the Instagram library. Before you start sharing Reels, explore the library!

Share Reels to Your Instagram Story

Around 500 million Instagram accounts use Instagram Stories every day. This feature enables users to create posts that disappear after 24 hours, encouraging followers to view them as soon as possible. You should leverage the sense of urgency Instagram Stories create and share your Reels to them!

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